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Case study · 03

Kasa Law

Brand identity and website for a personal-injury-first law firm with an entertainment practice for artists and producers, serving Los Angeles and Orange County.

Client
Kasa Law
Sector
Law · Personal injury & entertainment
Scope
Brand identity · Web design & development

Showcase

Kasa Law homepage: Everyday people, extraordinary results.
Homepage
BrandIdentity system
Kasa Law brand system: wordmark, color palette, and typography
Brand system
Wordmark construction: clear space, minimum sizes, and misuse
Construction
Umbrella motif, hanko seal, and icon set
Motif and icons
Print applications: business cards and letterhead
Print applications
Case studyLegal

Repositioning a growing legal practice.

The challenge

As Kasa Law’s practice evolved, its brand and website no longer reflected the quality or scale of its work. The firm needed a more cohesive identity and a digital presence capable of communicating its expertise and establishing confidence with prospective clients.

The approach

Pariter rebuilt Kasa Law’s brand identity from the ground up, developing a new visual system and refining the firm’s brand voice. We carried that identity through to a fully designed and developed website, restructuring the experience around clear service information, intuitive navigation, and a more accessible client journey.

We also developed a dedicated intake flow to make it easier for prospective clients to initiate contact and take the next step.

The outcome

A unified brand and digital experience that more accurately represents Kasa Law’s practice, communicates its services clearly, and provides a functional foundation for prospective client acquisition.